Founder & CEO, Goodniss

Three startups, one exit, and a career built the hard way.

I've spent my career at the intersection of tech, consulting, and startups — from COO at Ottomate, a home automation company, to founding three companies of my own, including a successful exit. Today I'm Founder & CEO of Goodniss, my health and wellness company, and I take on select consulting and speaking work along the way.

Startups founded
Including one taken all the way to a successful exit
Advised dozens of startups
Leila Sami
About

From engineer to founder to advisor.

I started my career as a software developer, then moved into consulting — leading enterprise rollouts and mission-critical deployments for organizations including the federal government, managing budgets of $50M+, IDIQ contract vehicles valued up to $1B, and teams as large as 75. From there I went on to found three companies of my own — each one teaching me something different about how to build and lead, including a successful exit. That mix gave me a pretty rare vantage point: I've built products, led a company through an exit, and sat on both sides of the advisory table.

I'm Founder & CEO of Goodniss, my health and wellness company — born out of my own health scare and a health crisis in my family, and the work I care about most. Along the way, I've also volunteered with grassroots humanitarian organizations, work that's shaped how I think about building community today. Alongside Goodniss, I take on a select number of consulting projects, and I love getting invited to speak about what building, failing, and exiting has actually taught me. I've also advised dozens of startups along the way.

  • 1999–2002
    Software Development
    Backend developer, Java — where it all started
  • 2001–Present
    Consulting
    Led enterprise software rollouts for large organizations — standing up data centers, deploying mission-critical systems for the federal government, and leading teams building mobile and web apps. Managed budgets of $50M+, IDIQ contract vehicles up to $1B, and teams as large as 75.
  • 2006–Present
    Startups
    Founded three companies, including one exit — details below
  • 2014
    Operating
    COO, Ottomate — a home automation company
  • 2026–Present
    Founder & CEO, Goodniss
    Building my health & wellness company, plus select advisory and speaking work
Ventures

Three ventures, three different chapters.

Video technology, luxury retail, and now health & wellness — three different industries, but each one built the operating experience behind the next. One scaled all the way to acquisition in just a few months.

2006
ClickClang
Developed proprietary technology that powers video streaming; filed a provisional patent. Fielded an early acquisition offer — turning it down on someone else's counsel taught me to trust my own judgment above all else.
Founder
2012
CoutureMafia
Curated luxury flash sales — launched in April 2012 and acquired just four months later.
Acquired
2026–Present
Goodniss
Wellness platform and community connecting people to vetted, verified farms, practitioners, and health & wellness information.
Founder & CEO
Work with me

Three ways to bring me in.

Whether you need a strategic advisor, a speaker, or want to get involved with Goodniss — here's where I can help.

Strategic Consulting

Hands-on advisory for founders and leadership teams navigating growth, product strategy, or a pivotal decision point. Alongside Goodniss, I take on a limited number of engagements, case by case.

Start a project

Speaking & Media

Talks, panels, and interviews on entrepreneurship, building and exiting companies, and wellness in high-pressure work.

Book a talk

Join Goodniss

Interested in joining the team, investing, or partnering with Goodniss? I'd love to hear from you — tell me a bit about what you have in mind.

Connect about Goodniss
Goodniss — Health & Wellness

The work I do because I have to.

Goodniss is my third company, and the one I'm building full-time as Founder & CEO. It's a wellness platform and community that helps people find vetted, verified farms, practitioners, and health & wellness information — remedies, treatments, and everything in between — in one trusted place. It started after a health scare of my own, and a health crisis in my family, sent me looking for answers I couldn't easily find. Goodniss is the resource I wish had existed then.

Get in touch about Goodniss

"I built Goodniss after my own health scare — and a family health crisis — sent me down a rabbit hole of everything hiding in our everyday products. I couldn't believe how hard it was to find people and products I could actually trust. So I built the thing I wish had existed."

— Leila Sami
Contact

Let's talk.

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Direct

Speaking & media For event, podcast, and press inquiries, use the "Speaking / media inquiry" option above or email directly — I try to respond within a few business days.