Three startups, one exit, and a career built the hard way.
I've spent my career at the intersection of tech, consulting, and startups — from COO at Ottomate, a home automation company, to founding three companies of my own, including a successful exit. Today I'm Founder & CEO of Goodniss, my health and wellness company, and I take on select consulting and speaking work along the way.
From engineer to founder to advisor.
I started my career as a software developer, then moved into consulting — leading enterprise rollouts and mission-critical deployments for organizations including the federal government, managing budgets of $50M+, IDIQ contract vehicles valued up to $1B, and teams as large as 75. From there I went on to found three companies of my own — each one teaching me something different about how to build and lead, including a successful exit. That mix gave me a pretty rare vantage point: I've built products, led a company through an exit, and sat on both sides of the advisory table.
I'm Founder & CEO of Goodniss, my health and wellness company — born out of my own health scare and a health crisis in my family, and the work I care about most. Along the way, I've also volunteered with grassroots humanitarian organizations, work that's shaped how I think about building community today. Alongside Goodniss, I take on a select number of consulting projects, and I love getting invited to speak about what building, failing, and exiting has actually taught me. I've also advised dozens of startups along the way.
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1999–2002Software DevelopmentBackend developer, Java — where it all started
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2001–PresentConsultingLed enterprise software rollouts for large organizations — standing up data centers, deploying mission-critical systems for the federal government, and leading teams building mobile and web apps. Managed budgets of $50M+, IDIQ contract vehicles up to $1B, and teams as large as 75.
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2006–PresentStartupsFounded three companies, including one exit — details below
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2014OperatingCOO, Ottomate — a home automation company
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2026–PresentFounder & CEO, GoodnissBuilding my health & wellness company, plus select advisory and speaking work
Three ventures, three different chapters.
Video technology, luxury retail, and now health & wellness — three different industries, but each one built the operating experience behind the next. One scaled all the way to acquisition in just a few months.
Three ways to bring me in.
Whether you need a strategic advisor, a speaker, or want to get involved with Goodniss — here's where I can help.
Strategic Consulting
Hands-on advisory for founders and leadership teams navigating growth, product strategy, or a pivotal decision point. Alongside Goodniss, I take on a limited number of engagements, case by case.
Start a projectSpeaking & Media
Talks, panels, and interviews on entrepreneurship, building and exiting companies, and wellness in high-pressure work.
Book a talkJoin Goodniss
Interested in joining the team, investing, or partnering with Goodniss? I'd love to hear from you — tell me a bit about what you have in mind.
Connect about GoodnissWhere the work has taken me.
My path through tech and startups eventually led somewhere unexpected — into a decade spent deepening my own wellness practice, including becoming a certified yoga teacher and leading meditations globally. That experience is as much a part of Goodniss as anything below.
CorePower Yoga — Power Yoga 200-Hour Teacher Training
Certified Yoga Teacher · 2016
Global Meditation Leader
2015–2023
Sourced judges & mentors for AngelHack's largest Brooklyn hackathon
AngelHack · 2013
Judge & Mentor
Startup Weekend (now Techstars Startup Weekend) · 2014
Judge & Advisor
Georgetown University MBA Startup Factory · 2012–2019
Is Your IT Team Working In A Vacuum?
InformationWeek · July 2014
Quoted as Shazia Sami, COO, Ottomate
Hiring and Motivating the Technical Team
Washington DC CTO Summit · 2014
Listed as Shazia Sami, Ottomate
Who's Who in eCommerce
WE Magazine for Women · 2014
Listed as Shazia Sami
Panel topic: Stop Whining: Triumph over Adversity
Entrepreneur Week NYC · 2012
The work I do because I have to.
Goodniss is my third company, and the one I'm building full-time as Founder & CEO. It's a wellness platform and community that helps people find vetted, verified farms, practitioners, and health & wellness information — remedies, treatments, and everything in between — in one trusted place. It started after a health scare of my own, and a health crisis in my family, sent me looking for answers I couldn't easily find. Goodniss is the resource I wish had existed then.
"I built Goodniss after my own health scare — and a family health crisis — sent me down a rabbit hole of everything hiding in our everyday products. I couldn't believe how hard it was to find people and products I could actually trust. So I built the thing I wish had existed."
Let's talk.
Direct
- Email[email protected]
- LinkedInlinkedin.com/in/lsami
- Instagram@liveconsciously111